How to Start


Starting is hard. We're wired to keep things comfortable & safe, to stay within our bounds. But deep down we all want to create, build & share, to feel that mixture of fear & excitement, to move towards doing something in line with who we deeply are.

Hearing the stories of other people who have started is often the best way to help you see something is possible and to glean ideas on practical steps to get there so here's a few of our faves:

  • How I Built This: a podcast series about the stories behind some of the world's best known brands
  • Micro-Factories: a beautiful book featuring 23 entrepreneurs who redefine their own industries by exploring the boundaries of creation & production
  • From Scratch: a podcast series with business, social & cultural leaders speaking candidly about the launching process

At the end of the day you can't think your way through things so as Roosevelt said 'do what you can, with what you have, where you are.' Start now!

Emily L'Ami