A Candle Odyssey - Our Waxy Journey

For those who guessed candles last week, you're right! On September 26th, we're launching our first-ever candle collection. I know candles might seem an obvious choice for a meditative fragrance brand, and over the years, customers and retailers have requested them. However, I've always hesitated.

To be honest, I've never been much of a candle enthusiast. While I love the ritual and ambiance of candlelight, I've often found candle scents overpowering and cloying.

Then there's the fact that scent design for candles is really difficult. Ask any perfumer, and they'll tell you it's perhaps the most difficult. Brands usually use pre-made fragrance mixes, but I was determined to design my own. Wax smothers many delicate scents, while other materials can clog the wick. This leaves a narrow range of ingredients to work with, not to mention the complex calculations for flash points and burn rates to ensure a steady, clean burn. You should see my Excel spreadsheets!

Finally, given the abundance of candles on the market, I knew we needed to create something unique to justify adding our own. When you experience our candles, I hope you'll sense the hundreds of thoughtful decisions that have gone into crafting them.

Until next week, aka launch day!
Emily