We Are Our Best Memories

What we remember defines who we are. Our memories shape our relationships with ourselves, others, and our emotions. As neuroscientist Wendy Suzuki notes, 'If we can't remember, it changes us.' 

So, what if you discovered you were making fewer memories? It turns out that's exactly what's happening. Studies show that our capacity to create & retain memories is eroding due to the sheer amount of inputs and distractions in daily life.

Luckily, our sense of smell is here to help. Because it has a direct line to the memory-forming area of the brain, smell triggers memory creation. Moreover, focusing on scent slows and directs our attention, allowing our mind to embed the memory in a richer & deeper way.

So, if you want to turn the transient into the eternal, scent is where it's at.

Emx

Maybe amnesia is the core of the digital age
— Johnathan Anderson
Emily L'Ami