The Energy of Creativity
Do you believe creativity is an energy you can tap into or something you bring forth from within?
I’m fascinated by creativity because it’s so affirming to bring something to life, no matter how simple or small. Over the years, I’ve found my most meaningful ideas come from noticing what feels good vs. actively trying to ‘be creative.’ A kind of awareness & trust that often doesn’t seem rational or even conscious.
If this resonates, you’ll love Rick Rubin’s new book about creativity as a way of being. In his experience, all ideas exist as energy in the universe, we just need to tune into them through stillness & openness. You can listen to his thoughts on the creative act & how to nurture it here. And, keep a lookout for a new detail on our incense boxes that echoes the synchronicity of this shared creative consciousness.
“Awareness is a practice maintained by rituals.”